Bullhorn has announced that it has acquired Sirenum, a provider of shift scheduling and workforce management solutions for enterprise staffing companies on Salesforce. This acquisition is a major investment to help Bullhorn for Salesforce enterprise customers, especially those in Europe, grow and scale their businesses in the new world of work.
As the world emerges from the shadow of the COVID-19 pandemic, recruitment firms have recognised that accelerating their digital transformation initiatives will help them compete with the emerging threat of online staffing platforms and other potential disruptors. Subsequently, forward-looking agencies are leveraging a digital arsenal of tools to compete and grow in an era of automation and self-service.
Additionally, recruitment firms are facing the growth of shift-based work over the last 24 months and the challenges associated with managing their workforce at scale. To address these challenges, Bullhorn has acquired Sirenum to help Bullhorn for Salesforce customers leverage complex shift management and workforce management solutions in order to grow and scale their businesses on the Salesforce platform.
Sirenum’s suite of solutions encompasses scheduling and shift management, compliance in complex regulatory environments, and optimisation for workforce deployment. Almost 500,000 workers currently use the Sirenum mobile app, and the company processes 300,000 shifts per month.
“We’re incredibly excited about the progress we’ve made in driving efficiencies for recruitment agencies using Salesforce, and we’re looking forward to Sirenum’s accelerated growth as part of the Bullhorn family,” said Benjamin Rubin, founder and CEO of Sirenum. “We already have many joint customers with Bullhorn, and they’ve seen such tremendous results from the partnership that joining forces is a natural next step. Together we’ll be able to help firms transform their approach to workforce management to grow and scale their businesses.”
“We’re dedicated to helping large, predominantly European staffing companies, many of whom manage thousands of workers per day and have built their businesses on top of the Salesforce platform, succeed in a complex business environment where supporting shift-based workers is a key competitive differentiator,” said Art Papas, founder and CEO of Bullhorn. “Sirenum’s customers already manage half a million workers using the solution, and we’re looking forward to accelerating that growth and unlocking greater value for recruitment agencies using Salesforce in Europe.”
Josh Pines, co-founder and head of corporate development and marketing at Sirenum, will join the Bullhorn leadership team to drive success for Sirenum and Bullhorn customers around the world as part of this exciting new chapter. With the global reach and expansive R&D resources available within the Bullhorn family, this acquisition will expand Sirenum’s product roadmap and development efforts to deliver the greatest customer value.
Bullhorn’s last corporate acquisition was in January of 2020 when it acquired Herefish, a provider of automation and candidate experience solutions. Like Sirenum, Herefish was a best-of-breed staffing software provider with a proven track record of excellence and numerous joint customers. Since being acquired by Bullhorn, Herefish has seen its revenue increase by 350 per cent, growing from 100 customers to 450, now automating 2.3 million interactions daily on the Herefish platform, and saving customers more than 1.5 million hours of administrative work per month.