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Thursday, October 22, 2020
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    CMS Required

    Jo Lee, Managing Director of Marmalade Marketing tells us Why Your Recruitment Business Should Include a Content Management System.

    Recruitment businesses have long championed websites and the content which lives and breathes on their pages. The simple fact is that they’re your recruitment business’s most valuable marketing asset and a vital means to creating a perfectly harmonious marketing tech stack which will appeal to your clients and candidates. 

    This is not least because they provide a powerful means to connect and engage with millions of potential contacts and, all being well, have them eating out of the palm of your hand. 

    If you want your recruitment firm to grow, you can’t afford to ignore the wealth of opportunities that a strong online marketing strategy and presence will provide you with, placing you directly in front of the people that matter; your target audience. To achieve this, you will need to invest time and effort into your online presence to drive leads and increase your client and candidate network.

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    An amplified online presence provides a myriad of opportunities to reach new people, promote your services on a round-the-clock basis, while positioning your brand as modern, vibrant and dynamic.

    With that in mind, there’s a host of ways to help you maximise your website’s potential, all while increasing profitability and boosting your recruitment brand’s name and reputation.

    A particularly powerful piece of software which enables you to manage your website content both easily and effectively is a content management system. 

    Often abbreviated to CMS, a content management system handles the basic infrastructure of your website, allowing you to focus on what really matters – the content, appearance and functionality of your website. Ultimately, content management systems allow you to be more productive, and generate better end results.

    When it comes to creating content, your output should be packed full of quick wins to keep your clients, candidates, and colleagues engaged. We know that recruitment is a fast-moving industry, so if you’re not in front of your audiences quickly, there will be another firm out there waiting to grab their attention. 

    So, you need to power up your content to not only work better, but also faster, which is a key feature of content management systems. A number of CMS providers specialising in recruitment, such as Volcanic, have a ‘WYSIWYG’ (What You See Is What You Get’) functionality, allowing you to change and update your content right on the page. So, long gone are the days of coding and lengthy HTML files – you can edit your content in real-time, and hit save knowing exactly how it will appear on your site, ultimately saving time and making your content output more efficient in engaging your clients, candidates and colleagues.

    Similarly, when it comes to media, content management systems can store images, videos and logos for ease of access. This means you won’t be chasing down your marketing department for collateral – a lot of CMS providers offer a library where you can store all of these in one easy place, meaning more time saved!

    Once your content is uploaded via a CMS, the platform can also make it work harder behind the scenes. There’s no doubt that, with recruitment being such a bustling industry, you want to stand out from your competitors when potential clients are searching to outsource their hiring functions. And the first place they’re likely to look? Search engines – which are powered by search engine optimisation (SEO for short). SEO encompasses your ranking on search engines, based on the use of keywords, phrases and targeting, all of which can be automated through a CMS, which usually have SEO plugins built in. These modules monitor web page titles, meta descriptions, alt tags, and all the other elements needed to best optimize your website for search engines, and alert you when these elements are not done correctly, meaning that you only work to increase your chances of ranking higher for your recruitment services.

    Lastly – but by no means least – content management systems help to address the pressing issue of security across your recruitment website. CMS providers are constantly testing and improving their platforms with developers and account managers on hand for you to contact with any issues, meaning that your website not only has your own expertise available, but also constant technical support which is designed to improve the security of your website.

    Overall, content management systems work to save you time, money and make your operations more efficient, supporting your recruitment website to become an income-generating platform. Sitting at the centre of your business, your website is your digital footprint – and a great content management system will ensure that you have the chance to put your best foot forward.

     

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