What is ghosting? Ghosting usually refers to going silent on someone, by not replying to their messages. It typically happens on dating apps or by a crush when you triple text them.
As more technology enters the professional space, this term no longer only applies to dating. Now more than ever, recruiters and candidates are guilty of ghosting each other. In a tight job market, communication is the key to avoid this growing trend.
Your candidate could ghost you by not answering messages, ignoring your calls or even not showing up to an interview. How dare they! But candidates aren’t the only ones to blame. Sometimes recruiters can also be guilty of ghosting, by themselves ignoring calls or e-mails – leading to a vicious cycle of ghosting. Sounds spooky, right?
So, how do you prevent ghosting? Meaningful and reliable communication is the key to stop ghosting. Building a good relationship with each candidate at every stage of the hiring process will help you. Candidates want to know that you value them as individuals and that they are your priority. If they find these stronger relationships through other recruiters, then you may find yourself getting stood up for an interview. (See what we did there? Stood up, ghosting, dating? Never mind).
Be positive, transparent and honest with your candidates and they will most likely treat you with the same respect.
Ensure your candidates feel valued by checking their CRM records each time you contact them. Past call recordings, detailed notes and data will help you provide a personalised communication for each and every contact, with CloudCall’s features.